Whether you’re a small business owner looking to market your website, an event organiser advertising a specific event or a university student looking to get your dissertation bound, there are a number of reasons to utilise printed materials.
However, when it comes to actually designing the materials in question, a lot of people struggle with the technical requirements to make them look their best, asking themselves questions like: Which font should I use? What’s a bleed line? Which colour scheme is right for me? And what sort of materials should I be using in the first place?
So, we thought we’d try and help.
Join us as we run through some of the key things you should and shouldn’t do when it comes to designing printed materials, highlighting how to ensure you’re left with a product that you’re truly happy with.
Do: Choose The Right Material
One of the most important questions you need to answer is: Which printed material is best-suited to my needs?
Similarly, if you’re looking to bind a novel you’ve decided to write during lockdown, you’ll need to choose between developing either a hardcover book or a paperback book – depending on how you want it to look and feel.
Don’t: Use Garish Colours
Put simply, your printed marketing materials need to look good – they need to draw the eye and encourage consumers to engage with them.
The colour scheme you opt for can make a big difference here, in terms of both the background you use and the font colour on top.
Generally speaking, you should always try to avoid any clashing colours as well.
Whether it be reds and purples, oranges and greens, silvers and yellows, blacks and browns, blues and golds, or purples and yellows, the more garish it comes across, the less interested the consumer will be.
Do: Use The Right Font
The font you choose to use on your print materials can make all the difference between a consumer actually engaging with it or not.
Say, for instance, you decide to use bold handwriting-style font for a poster you’ve produced. The chances are this won’t appear visually engaging from a distance, meaning you’ll be reliant on consumers to come up close to read it properly.
It’s not just the style you need to take into account either though – there’s the font size, colour and formatting to consider as well.
Make sure the font you use is as clean as possible, never too small or difficult to read. And, where possible, utilise market research to identify the best font to use before you start printing your materials.
Don’t: Overload It
The print materials you use should act as an effective way to market or advertise whatever it is you’re trying to get people interested in.
Therefore, you need to put yourself in their shoes and ask yourself: What would I want to see if I were to engage with a form of printed material?
One of the key things to avoid doing is overloading it with information.
As such, utilising shorter, snappier and more succinct sentences alongside relevant imagery is a much better way to go.