In the world of marketing, digital and print are often seen as polar opposites. In fact, some even go as far to say that it is effectively a choice of one versus the other. But, we’re here to set the record straight.
While print marketing may be the older of the two methods, it has not simply been replaced by the recent rise of digital and is still a multi-billion-pound industry in its own right.
From the posters you see on bus stops to the business cards you hand out at networking events, print still very much has a huge influence on the marketing efforts of many businesses worldwide.
However, that’s not to say that digital doesn’t have its various advantages as well. It does, allowing businesses to capitalise on the growing movement online and the increased number of consumers who decide their opinions and purchase choices as a result of this form of marketing.
So, wouldn’t it be great if there was a way combine both these forms of marketing? Well, we’re here to tell you how to do exactly that, enabling you – as a business owner – to get the best of both worlds.
Create AR Experiences With Print
Digital doesn’t always revolve around being online.
Augmented reality, for example, is an innovative piece of technology that many marketers are now starting to utilise within their strategies – a technology which can be boosted through the use of printed materials.
With this technology, a static design can be brought to life using a smartphone and computer-generated perceptual information. This, in turn, can enable products and other items to be seen as if they were in front of a user, allowing them to perceptualize how something might look in their own personal space.
From a marketing point of view, this can help take static images printed in materials like catalogues, books, magazines and newspapers to the next level, encouraging users to actively engage with the marketing materials in front of them.
Utilise QR Codes To Increase Conversions
While QR codes may not be a relatively new piece of technology, they have gradually been used more and more over recent years, allowing marketers to engage with consumers in different ways.
Whether it be via a QR code on a flyer that directs to some kind of money-off coupon, a QR code in a magazine that links to a specific company website, or a QR code on a business card which redirects to your LinkedIn profile, adding these small codes to your printed materials can open up a whole avenue of opportunities.
In fact, many consumers actually enjoy using them as well, since it saves them the need to type out lengthy URLs. And, in essence, this is what good marketing is all about – making life easier for the consumer to not only interact with your business but convert from it as well.
Print and digital shouldn’t be seen as opposites of each other. Instead, they should be combined and used as a dual-pronged marketing technique, rather than on an individual basis.
QR codes and augmented reality are two of the best ways to achieve this, encouraging consumers to engage with your business through print materials yet deliver a conversion through a more digitally-focused means.
For further advice on how to print and produce your own range of print materials, contact us today.
Here at YouLovePrint, we have helped hundreds of businesses manufacture bespoke print materials and would be more than happy to address any questions or queries you might have.