When it comes to running a business, standing out is incredibly important – after all, if people don’t know who you are or what you do, how can you expect them to find you or want to work with you?
That said, however, standing out as a business can often be a lot easier said than done – especially now that the online landscape is such a competitive market following the recent pandemic.
As such, first impressions count for a lot. So, it’s vital to put yourself in the mind of your consumers and think about what is likely to grab their attention.
For many businesses, this starts with the logo, which we are going to discuss in this article.
Join us as we run through some of the key things you’ll need to consider when designing your business logo, highlighting a few of the mistakes you’ll want to avoid along the way.
Make It Memorable
If you were given a pen and asked to draw out the logo for Apple or Google, the chances are you’d have a pretty good idea of what they both look like.
This is because their logos have been designed in such a way to make them instantly recognisable, easy on the eye and minimalistic in design. So, why not try and recreate the same idea for your business?
While the best logo for your brand will largely depend on what exactly it is your business does, using simple symbols that are easy to remember can go a long way towards making a lasting impression on your consumers.
Be Proud Of It
From the letterheads you use to the business cards you give out to the flyers you deliver, you are going to be seeing your logo pretty much everywhere from this point forward. As such, you will need to design it in such a way that you gleam with pride each time you see it.
It all comes down to first impressions, after all. So, if a consumer can see that you’ve not put much effort into your logo design, this could ultimately put them off and only demonstrate that you’re not serious about what you do.
Don’t let this happen. Put the extra effort and investment into making it as perfect as possible.
While it may generally be OK to borrow marketing ideas from other companies, when it comes to designing your logo, try and avoid being too much of a copycat.
As we’ve mentioned before, your logo needs to be memorable so, if it looks like everyone else’s, it’s hardly going to stand out from the crowd.
Therefore, try to think about what it is that makes your business unique, before designing your print materials and logo to suit. That way, you’ll have a much better shot of staying in the mind of your target consumers over the long run.
Logos don’t always need to have huge designs, bright colours and images.
While there is a time and place for these types of design, from a digital printing and marketing perspective, using a simpler design that is truly unique to your brand could prove a whole lot more effective.
To find out more information about designing the best logo for digital printing, our blog is full of great ideas to help you get started. Alternatively, get in touch with us at your earliest convenience and we’ll be more than happy to answer any questions you might have.