Print materials are popularly used within the worlds of marketing and advertising, enabling businesses around the globe to be seen and heard by the masses.
Whether it be via a flyer, leaflet or business card, each print material is designed with exposure in mind, helping companies showcase their skills, services and expertise to interested customers and clients.
As such, when it comes to actually designing and printing these materials, it’s imperative for them to look as good as possible – in essence, you’re not going to want to make any mistakes.
So, with this in mind, we thought we’d run through some of the most common printing mistakes we come across here at YouLovePrint, while highlighting how to avoid them most effectively.
Spelling & Grammar
One of the most common mistakes we come across is spelling and grammar, which there is simply no excuse for nowadays.
Many people are now too reliant on the spellcheckers available in Microsoft Word and on Grammarly which, while doing a great job of spotting incorrect words, are not always 100% effective.
From a marketing perspective, these mistakes can be detrimental, with certain studies showing that making even just one spelling error could cut total sales in half. Therefore, make sure to go over and proofread any print materials you design with a human eye or two as well.
Quantity > Quality
Another of the most common mistakes we see is clients opting for quantity over quality – splashing out on having more lower-quality print materials over fewer higher-quality versions.
But quality should never be ignored.
Yes, it may be tempting to print a thousand cheaper flyers than a hundred better flyers but those higher quality flyers could potentially lead to a much better client impression and, as such, a lot more conversions.
Quality is vital when it comes to any aspect of running a business, so it’s important not to forget that when you come to designing your print materials.
Following the emergence of printing technology over the last few decades, many of the issues that were once a problem are now a thing of the past.
However, a few still remain – such as the issue of bleed when cutting the materials out with a guillotine.
Without planning for bleed in your artwork, this could mean the guillotine will miss the right cutting point, potentially leaving your materials with an annoying white border.
To stop this from happening, simply extend your design by three millimetres and you will avoid this problem from happening entirely.
Wrongly Sized Text
When it comes to designing for print, you need to put a lot of time and thought into how it looks.
However, in doing so, it can be easy to overlook small things, such as the size of your text, especially when designing materials using a zoomed-in screen.
Therefore, try to keep your text legible by using a font size of 6 as a minimum. Also, consider the colour of the text you use, as well as the specific font you opt for, as both of these things can make a big difference to the readability of your print materials.
Here at YouLovePrint, we have helped a huge number of clients turn their designs into a wide range of beautiful products. To find out more about our range of services, or to get a quote for your work, simply contact us at your earliest convenience.