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27 May, 2021
Scanning advertising with QR code on mobile smart phone.

How To Successfully Use Digital Techniques Within Your Print Marketing Strategy

In the world of marketing, digital and print are often seen as polar opposites. In fact, some even go as far to say that it is effectively a choice of one versus the other. But, we’re here to set the record straight. While print marketing may be the older of the two methods, it has…

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6 May, 2021
Abstract image of a books at the bookshop.

The Key Things To Consider When Self-Publishing Your First Book

Let’s set the scene.  After months on end of having a story in mind, you’ve put your ideas to paper and are ready to share your book with the world.   You’ve had it meticulously proofread by your friends and family, changed chapter titles more times than you can count and finally have a final…

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11 March, 2021
Exchanging business cards

4 Post-Pandemic Print Marketing Hints & Tips

With the lockdown restrictions set to gradually become lifted over the coming months, now is the ideal time to think about designing and developing your print marketing stratdegy for post-pandemic life. Whether you’re a start-up, SME or huge global conglomerate, the coronavirus pandemic has created an atmosphere of uncertainty around the globe, so it’s important…

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22 February, 2021
Billboard, banner, empty, white at bus stop

Advertising Your Business: Here’s How To Design The Ideal Poster

Running a successful business is all about standing out from the crowd, grabbing people’s attention and firmly planting yourself in the mind of the consumer. However, doing this tends to be a lot easier said than done and – in light of the pandemic – finding new ways to target your advertising campaigns is now more important…

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28 January, 2021
Printer - Depositphotos_1910483_xl-2015

4 Common Printing Mistakes & How To Avoid Making Them

Print materials are popularly used within the worlds of marketing and advertising, enabling businesses around the globe to be seen and heard by the masses. Whether it be via a flyer, leaflet or business card, each print material is designed with exposure in mind, helping companies showcase their skills, services and expertise to interested customers…

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9 December, 2020

3 Ways To Increase Your Business’ Profitability Through Printed Media

After the year we’ve all had to endure up to this point, standing out as a small business is now more important than ever. The coronavirus pandemic has changed pretty much everything, after all, leading to the collapse of certain industries and a rapid movement towards remote working. Therefore, with the new year just around…

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7 December, 2020

The Dos & Don’ts Of Designing Print Materials

Whether you’re a small business owner looking to market your website, an event organiser advertising a specific event or a university student looking to get your dissertation bound, there are a number of reasons to utilise printed materials. From flyers to leaflets to artwork to magazines, numerous consumers across the globe use print materials on…

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7 December, 2020

The Neurological Impact Of Print Media

In today’s world, we as humans consume information in more ways than ever before. From social media to newspapers to online channels to magazines, you can now access a wealth of information in just a few clicks of a button or, through an AI-based device, with simply your voice. While this progressive movement has been…

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29 October, 2020

How To Attract More Consumers To Your Start-Up

Starting your own business can be one of the most exciting decisions you ever make, offering you an opportunity to shape your own destiny and do things your way. However, as exciting as it may be, without customers flocking to your website or utilising your services, you won’t get very far. With this in mind,…

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